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This new beer can design leaves you topless

 

 Photo Credit:  Nerdalicious

Photo Credit: Nerdalicious

Sly Fox Brewery has created a can that solves the issue you may (or may not) have with craft beers.  Smell.  Part of the allure of the craft is the gift of elegant smells that coincide with their unique flavours.  A traditional can has a small opening, limiting the smell.  The 360 lid offers a completely topless solution.

360-lid-openJim Galligan made this GIF showing how this can opens, and transforms it into the closest thing to a glass you’re going to get… unless you use a glass.  He also writes that the lid and opening are smooth, safe, and will not taint your beer with blood as you slice your lips on the rim.  While I admire the idea, and think it would DEFINITELY come in handy for certain beer drinking occasions, I don’t feel this should become the norm of the beer can.

One of the amazing qualities of the traditional beer can is the portability and ability to even tip over, losing only a little.  This can locks you to a seat in a controlled environment.  That being said, if I’m not out drinking on Safari, I’m probably at home or in a location that allows me to use an actual glass, negating any real benefits to this soup style beer can…

Currently, the lid is only available with Sly Fox‘s Helles Golden German style Lager.  Kudos on doing this guys, I hope to see more of it around the craft beer circuit, and served from food truck everywhere.

beer can 360 lid
credit: Jim Galligan

Category: Odd, StyleTag: beer, packaging, Trends

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