Beer has been know for a few things throughout it’s history. Men like it, women don’t. It is essential on the golf course, or watching any sport. It gives you gas. Well, no more will the world of sudsy hops be dominated by men. Molson Coors are launching what they feel will be the answer to women’s hesitation to drink beer. The Animée beer series could very well open the door for the ladies to strat enjoying what has until now been a man’s domain.
Launching in early Autumn, Animée is part of Molson Coors’ ambition to make beer a real choice for women who are vital in growing a shrinking beer market, which currently attributes just 17% of its sales to females.
The 4% ABV beer is lightly sparkling and finely filtered with a delicious, fresh taste. Animée beer will be
available in three variants: clear filtered , crisp rosé and zesty lemon.
The new brand positioning aims to dispel the perception among women that all beers look and taste the same and that there is nothing to tell them apart. The positioning is supported by Animée’s unexpectedly sophisticated appearance and delicious, fresh taste. – Molson Coors press release
Kristy McCready, Communications Partner, Molson Coors (UK & Ireland) said: “Women are an essential part of future growth for the beer industry and can no longer be ignored. We need to repair the reputation of beer among women by launching products that meet their needs.
Sorry North America, we’re still stuck with Bud Lime. Animée will only be available in the U.K and Ireland.
So, will it work? Will ladies welcome the change? Let us know in the comments!