Beemer to make white wine more manly
Many men have stayed away from drinking white wine because it has always had the rap of being a chick’s drink. It seems like the marketers of our fine hooch purveyors have been busy again, and they have drummed up a more masculine spin on what has predominantly been the realm of women… white wine.
Finn Hogsdon, marketing manager for the company behind the new “masculine” white wine, told a press conference yesterday for the launch of Beemer™:
“The problem with white wine is that its ‘girly’ image really puts men off drinking it. I mean, look at the name of the most popular white wine grape – Chardonnay. Sounds like a character out of some over-exaggerated soap opera.
“In addition, white wine is associated in men’s minds with girls’ nights out, or a group of women sitting around the kitchen table with a bottle of pinot grigio in front of them, slagging off their male partners and their inadequacies.
“Anyway, we believe wine makers are missing out on a massive potential market because, for too many reasons, men don’t drink white wine, and we are launching Beemer™ with a deliberately masculine spin, to bring in those missing male white wine drinkers and boost what is, currently, a declining category.
“All the grapes for Beemer™ are being sourced from Australia and Germany, which research shows are the two countries regarded as the most masculine in the world. – zythophile
Personally, I love white wine. I actually find it better for pairing, as generally it has amazing notes that are accentuated by creams, fish, herbs, desserts. For cooking, it is very versatile. I, myself, do not feel emasculated drinking Champagne… especially if I had just opened the bottle with a sword.
It now seems a trend for marketers to be focusing on the “anti-target market”, as also seen with the new bloat free beer for women. I really hope that these trends turn into fads and go away. Why not spend that extra money on improving a product, or even just taking a bit more time in the barrel to better the end result? I know that would make me explore what their offering more than associating a Chardonnay with a rugby team…