Look out energy drinks, is inhalable the next big thing? AeroShot went on the market late last month in Massachusetts and New York, and is also available in France. A single unit costs $2.99 at convenience, mom-and-pop, liquor and online stores. Some believe this is yet another club drug, and politicians are not missing a beat on trying to beat down this new trend. Let’s see… you inhale it, it keep you awake… sure sounds like another, less reputable substance that’s out there.
So, would you switch from coffee? I know I wouldn’t! The makers of AeroShot appear to be aware of that sentiment, declaring that the product isn’t about switching away from coffee, but rather making it easier for people with active lifestyles to get their caffeine fix.
They actually have a pretty cool concept. The first venture Edwards worked on with Harvard students was the breathable chocolate, called Le Whif. Now he’s preparing to promote a product called Le Whaf, which involves putting food and drinks in futuristic-looking glass bowls and turning them into low-calorie clouds of flavor. Could be fun to try, but I don’t know many people willing to give up coffee, chocolate and food!